Who is IN-STORE?
Powerful solutions - directly in stores
IN-STORE A/S was founded in 1994 and is today one of Denmark's leading specialists in merchandising, demo activities and marketing materials. Headquartered in Hinnerup outside Aarhus, we have built a flexible and reliable organisation that helps some of the country's biggest brands create visibility and impact in stores every day.
Our team consists of experienced project coordinators and dedicated merchandisers and brand ambassadors - all with a finger on the pulse and an eye for detail. We cover the whole of Denmark, but always work with a local presence and with our customers' business at the centre.
With more than 30 years of experience in the industry, we have gained in-depth knowledge of the FMCG, retail and DIY markets. Since our establishment in 1994, we have had one clear vision: to strengthen brands' in-store presence through targeted activities such as demo and sampling, store support, merchandising and events.
IN-STORE A/S is part of the Frode Laursen Group - one of the largest transport and logistics companies in the Nordic region with a special focus on groceries. The group employs more than 2,300 people and has an annual turnover of over DKK 2.5 billion.
The partnership between IN-STORE A/S and Frode Laursen creates a unique total solution. We cover the entire value chain - from production to the customer's shopping basket - and this gives us a strong and professional starting point for creating results together with our customers.
Our activities
Complete solutions that boost sales
IN-STORE A/S offers professional solutions that activate brands and boost sales in stores:
Merchandising and replenishment
We ensure optimal presentation of your products - always according to planogram and with a focus on visibility and accessibility.
Demo and product activation
Our brand ambassadors create dialogue, awareness and experiences that engage consumers and drive sales.
Sampling and campaigns
We handle everything from planning to execution of events and launches - tailored to your target audience.
Documentation and data insights
All activities are documented digitally with images, feedback and KPIs - so you always have a full overview and can act on the results.
Our vision & values
Your preferred retail partner
Our vision
Our vision is to be the preferred partner in retail.
Our values
- We work together
- We honour our agreements
- We take ownership
- We want to get better
- We exist for the customer
- We will deliver results
Sustainability & well-being
A workplace with responsibility
In our training programme, we focus on preventing injuries. We make sure our employees have a dynamic workday with varied tasks that minimise wear and tear and ensure well-being for everyone.
In addition, we focus on employee development both in the field and in the office to increase the overall value of our human resources for the benefit of the individual, our customers and IN-STORE.
Finally, we try to give people with special needs a place in the labour market now and in the future. For example, we have a large number of older employees who benefit from extending their working life for a few years.
We try to reduce fuel consumption by working with our employees to optimise driving routes around the country on a daily basis.
350+ employees
100,000+ tasks annually
Nationwide service
EN 
DK